Derived from the combination of luxury and popular, Populuxe was a new consumer and cultural aesthetic popular in the 1950s in the United States. “Populuxe” works in lines, forms, textures and colors to give to us beauty, charm and elegance in conveniences, comforts and necessities. “Populuxe” balances between the individual and the social, between Googie architecture and the historical figure of Sergei Diaghilev, between the unequal distribution of wealth and ecology, to create a synthetic choreographic genre based on the concept of luxury movement. “Populuxe” exists in the spirit of the thoroughly vulgar joy of being able to live so well.